• Instead, he is seeking damages for misrepresentation, fraud, unfair advertising and unfair business practices.The case was filed in San Francisco Superior Court.The product, a vitamin supplement called Iplex 5100, is sold through licensed health professionals, including acupuncturists, nutritionists and the like.Iplex 5100 is made in part, with cow parts: eyes, kidneys, livers, bonesand brains, wh