| http://www.w3.org/ns/prov#value | - Information, such as demographic, geographic, and/or psychographic information for example, targeting an ad to particular user population segments may be (a) provided directly by the advertiser, (b) garnered from third party information providers, and/or (c) inferred based on attributes or features of users, such as other users who tend to select such ads or purchase products or services after bei
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