| http://www.w3.org/ns/prov#value | - William Lutz , in his book coined the term weasel words to mean words that advertisers use to appear to be making a claim for a product when in truth most of the claims are fraud , untruthful and doesn 't live up to their claims Everyday words such as help , new , improved , better , extra , etc , are only some of which are blatantly used by advertisers to make products appear more appealing , of
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