| http://www.w3.org/ns/prov#value | - I would like to see some research as to why certain types of ads were more memorable than others (though it could be anything from production values/budget to frequency), as well as whether or not there was any correlation in media exposure and purchasing behavior (which would be a pretty neat trick, considering that you would have to somehow isolate the effects of that media exposure from all of the othe
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