| http://www.w3.org/ns/prov#value | - This discomfort is magnified when the recipient is a close friend or family member because loved ones are an important part of our own self-concept. ???Longhorn football fans who had to purchase a Texas A&M coffee mug for a close friend would actually hold the mug away from themselves as they approached the checkout counter,??? Broniarczyk says with a laugh.
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