| http://www.w3.org/ns/prov#value | - At NBC, we continue to look for breakthrough ways to work with our partners and the 'Escape Routes' program was a unique opportunity that we hadn't seen before, said James Hoffman, executive vice president, Sales and Marketing, NBC. We are excited about the show and think the concept of 'Escape Routes' and its unique use of social media will add a compelling element to Saturday nights.
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