| http://www.w3.org/ns/prov#value | - Globally, consumers will pay more for & evangelize good cause brands Globally, 52% are more likely to recommend a brand that supports a good cause than one that does not Nearly seven in 10 globally ( 69% ) would be prepared to pay more for eco-friendly products Over half of consumers globally would help a brand promote its products if there was a good cause behind it 23.
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