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Property	Value
http://www.w3.org/1999/02/22-rdf-syntax-ns#type	http://www.w3.org/ns/prov#Entity
http://www.w3.org/ns/prov#value	The move is a first for the retailer, which previously did not trail its Christmas ad on social media before airing it on television.
http://www.w3.org/ns/prov#wasQuotedFrom	marketingmagazine.co.uk