| http://www.w3.org/ns/prov#value | - Segmentation, branding and competitor intelligence research tend to refer to markets where there is an existing presence, and are particularly useful in helping us differentiate ourselves from the competition and capture more value.Figure 6 - Which type of research/intelligence? (Using the ANSOFF Grid) A key question, however, is what is the real ROI (return on investment) of this intelligence?
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