| http://www.w3.org/ns/prov#value | - The FTC Endorsement Guides??? Updated in 2009, in part, to address new media??? Endorsements = ???Any advertising message . . . that consumers are likely to believe represents the opinions, beliefs, findings, or experiences of a party other than the sponsoring advertiser . . .?????? Celebrity, expert or regular folks like us??? They are all about credibility 4.
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