| http://www.w3.org/ns/prov#value | - That sounds like a variation on the concept of opinion leaders to me??? and I think opinion leaders is the more appealing term ;) I???m not familiar enough with Seth Godin???s work to have an opinion about its merits, but it???s well-established that word of mouth is a powerful force and that firms want what they???re selling to generate positive word of mouth.
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