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Property	Value
http://www.w3.org/1999/02/22-rdf-syntax-ns#type	http://www.w3.org/ns/prov#Entity
http://www.w3.org/ns/prov#value	Brands shifting advertising budgets to channels such as social media and direct marketing that generate short-term lift at the expense of ???mass reach??? mediums like television risk harming long-term profits, according to a report.
http://www.w3.org/ns/prov#wasQuotedFrom	marketingweek.com