| http://www.w3.org/ns/prov#value | - rtising by listening to what customers are saying on sites such as Facebook and Twitter. ???We have to understand what the customers are commenting on,??? Arnold explains. ???Knowing what the customers want is what CRM systems are built for.??? THE PAYOFF:Since implementing Unica???s enterprise marketing management, Sears Holdings has: launched 726 marketing campaigns???an average of 63 per week,
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