| http://www.w3.org/ns/prov#value | - So, it???s no good telling everyone your product is the bestest and cheapest, if half the blogosphere are all saying how they tried it and it sucks!Brands are starting to realise that have have already lost control, so the sooner they stop trying to control conversations and the sooner they start embracing this democratisation, the sooner they reap the benefits.
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