| http://www.w3.org/ns/prov#value | - The new measurement approach, using a mix of panel-based and census measurement, promises publishers a better understanding of how many people visit their site from all locations, including mobile ??? not just the home and work traffic that previous reporting was limited to.James Smythe (pictured), general manager of UKOM, the industry-backed online audience measurement company, said: ???Nielsen??
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