| http://www.w3.org/ns/prov#value | - Where a brand like Google has to be consistent is when they have decided that the concept of 'do not Be Evil' is a driving force, said Paul Rand, president of the Word of Mouth Marketing Association, a nonprofit group whose more than 300 member companies range from American Express to General Mills. (Google is also a member.) That becomes the filter that they have told the world they want to be ju
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