| http://www.w3.org/ns/prov#value | - heir brands to items such as baseball caps, perfumes etc. it can diminishthe exclusiveness of a label, sacrificing the brand equity for increased revenue.It is evident that Gucci, Louis Vuitton and Vertu use different promotional strategies.For instance Gucci incorporates controversial issues into their marketing strategy topromote brand imagery, Louis Vuitton utilises celebrity endorsements, wher
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