| http://www.w3.org/ns/prov#value | - The link with Innovative was an effort to help support Christian stores, which provide a valuable ministry, said eChristian Vice President Todd Hoyt.???Christian stores have see the paradigm completely shift,??? he said. ???They saw what happened with music, and now their biggest category is going digital.??? There needed to be an alternative to iTunes and Amazon for e-book sales, he added.The eCh
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