| http://www.w3.org/ns/prov#value | - The digital strategy was actually launched in 1994 with the low-key whymilk.com; it was refreshed in '06, this time as the destination site for milk's other major target audience, moms. (Whymilk.com now reaches approximately 62,000 U.S. monthly uniques -- a very modest figure -- per Quantcast.) In 2006, Lowe launched bodybymilk, which includes things such as contests and downloadable widgets, and
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