| http://www.w3.org/ns/prov#value | - The 'Airfood Project' involved stunt events where participants pretended to eat an entire meal from an empty plate, to communicate the message that people would go hungry without the MDP. A video, logos, images and other material was shared across social media, and a PR strategy encouraged journalists and bloggers to share the content and promote the cause in support of a mainstream lobbying opera
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