| http://www.w3.org/ns/prov#value | - The advertising module 62 then sends the selected advertisement 30 directly to the consumer computer 12 to be incorporated into an electronic page 32 from the content provider computer 14. [0249] Focusing now on the advertisement database 70 illustrated in FIG. 4, the advertisement database 70 contains numerous advertisements that have been designed for consumers involved in different types of act
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