| http://www.w3.org/ns/prov#value | - They want to see drinking as an identity ??? so they want something in terms of health, functionality, the identity of the brand that they drink.???Feliciano, a beverages analyst at Euromonitor International, added: ???In post-modern markets you see an inverse relationship between volume and value, particularly in carbonates, where carbonate volume has been in decline, the volumes are falling fast
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