| http://www.w3.org/ns/prov#value | - That, coupled with the public???s growing distrust of drug companies, is forcing a radical transformation of pharmaceutical branding. ???The era of Big Pharma and the marketing of the magic of a pill is gone,??? says Kate Cronin, global managing director at Ogilvy CommonHealth PR. ???Now, pharma brands are about everything that surrounds a pill, including services, disease awareness, education and
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