| http://www.w3.org/ns/prov#value | - ???There are a lot of intangibles, so it???s hard to quantify,??? he said. ???But it is family-oriented programming, and it???s an event that brings in a lot of viewers who don???t normally watch a lot of television, a lot of casual viewers, so it???s a chance to reach an audience that doesn???t normally see a lot of your TV ads, and you don???t have to worry about the storyline offending viewers.
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