| http://www.w3.org/ns/prov#value | - The tort of passing off and the related statutory cause of action for misleading and deceptive conduct protect the reputation or goodwill embodied in or attached to certain indicia, including trade marks, trade names, the get-up or packaging of goods, or other forms of activity or material used by a trader, which have acquired a secondary meaning as being distinctive of the trader's goods or servi
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