| http://www.w3.org/ns/prov#value | - Why it matters: The case raises a few hot-button issues for the FTC ??? endorsements and testimonials, substantiation for weight loss claims, and fake news sites. ???Not only did these defendants trick consumers with their phony weight loss claims, they also compounded the deception by advertising on pretend news sites, making it impossible for people to know whether they were seeing news or an ad
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