| http://www.w3.org/ns/prov#value | - This rather narrow approach to marketing seems to have served many firms quite well over the years.???A professional firm today needs a tangible differentiator,??? says Bruce McAlpine, president of Fulcrum Search Science Inc., an executive search and human capital firm that supports professional services firms. ???It is hard for professional firms to standardize the brand since they are mostly a c
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