| http://www.w3.org/ns/prov#value | - That is, for anindividual consumer and his significant r??f??rences, total understanding of the productssymbolic meaning includes perceptions of the kinds of people whom they believe usethat product/brand (see Chapter 4, Section 4.5.1 p59 and Chapter 5, Section 5.2.1 p78).When a person s??lects a specific car, he or she is communicating that he or she wants tosee himself or herself as associated w
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