| http://www.w3.org/ns/prov#value | - That is the goal: To reach the Generation X???s and Y???s.??? McKnight says, from what he sees in the industry, the acceptance of the Internet and other non-traditional methods of reaching the customer base have grown at a respectable rate, but the effort has to become fully implemented to succeed. ???The challenges of having a Web presence include changing the customer thinking, employee thinking
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