| http://www.w3.org/ns/prov#value | - Understanding Users through Brand Research: an Interview with Mitch McCasland 09/18/2002Mitch McCasland of Brand Inquiry Partners is an expert in brand strategy and Account Planning and has worked with such clients as Proctor & Gamble, Dr. Pepper/Seven-Up, and Verizon/GTE. UIE's Christine Perfetti recently sat down with Mitch to talk about how Account Planning techniques can benefit designers.
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