| http://www.w3.org/ns/prov#value | - I am usually in relative lockstep with your disdain, but I kinda like these ones.Good copy reference to both the visual and the product, and especially in the case of the snatch one, we also get the product benefit very clearly - those sexy abs.And the art directioi is fantastic in a world of pukey sans fonts and clean (read boring) layouts.
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