| http://www.w3.org/ns/prov#value | - Two of the three highest rated finals since 1976 were in '97 and '98 when Mikey took it to Utah. (Yes, I found the average game ratings for the finals for the last 30 years.) Rather than taking audience away from many sports, including basketball, cable and other new media provided a lot more exposure, driving up the fan base.
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