| http://www.w3.org/ns/prov#value | - Although the rate of growth in sales at Dahlkemper???s has increased since the retailer started using web-based billboards 18 months ago, the growth has been driven by several marketing initiatives.But the web-based billboards are becoming more important as a tool for capturing eyeballs at a time when consumers are turning less to other traditional forms of advertising, says Christine Dahlkemper.
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