| http://www.w3.org/ns/prov#value | - Clotaire Rapaille talks a little about this as part of his marketing schtick -- for all the recent interest in farmers' markets and 'active cultures', the bulk of Americans basically like their food to be dead and hermetically sealed, like the places where they buy food to project a sense of clinical sanitation, like putting food in the fridge whether it needs it or not, and like their dishwashers
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