| http://www.w3.org/ns/prov#value | - As for demographics, global averages indicate that those under the age of 35 are most likely to have purchased a product or service based mostly on an advertisement they saw on a social media site (40%) or based mostly on a posting they saw on a social media site (36%), in particular when compared with those aged 35 to 49 (34% ad, 30% posting) and those 50 to 64 (26%, 22%).
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