| http://www.w3.org/ns/prov#value | - Many people raised concerns about a transaction like this taking place well in the infancy of the FFP regulations (???Can???t the owner just buy ??1bn of merchandise????), and the response by UEFA was to include a clause that states that all such sponsorship and advertising deals must be measured at ???fair value,??? and that transactions must be at arms-length, especially with related parties.
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