| http://www.w3.org/ns/prov#value | - The campaign is the latest part of the nine-month-long #makeitcount campaign, which has been inspiring UK athletes, at every level, to be the best they can be via amazing product innovations like the Nike+ FuelBand, services like Nike+, and incredible consumer and retail experiences such as the recent FuelFest at Battersea Power Station and the Nike+ FuelStation at Boxpark.
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