| http://www.w3.org/ns/prov#value | - Hayes concludes that ???media, and particularly television, is taking on the role of General George Custer of the Little Big Horn, glorified as a past hero???but under attack.??? He notes that going beyond reaching to actually engaging consumers is a much more complex and difficult task than traditional advertising, an observation that applies equally well to b2c and b2b marketers.
|
