| http://www.w3.org/ns/prov#value | - Customers will be able to link their current accounts, as well as gift cards and branded debit and credit accounts to the app. They will then be able to make payments at the point-of-sale by scanning barcodes with their handsets.The group argues that the barcode route - as opposed to technologies such as NFC and BLE - means that merchants can easily integrate the platform with existing POS systems
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