| http://www.w3.org/ns/prov#value | - During the step 116, the rich media may initiate or run one or more nested sequences of one or more steps in the method 110 or initiate a request for content to be served to the user's browser. [0082] During implementation of the method 100 in an on-line advertising campaign, additional steps may be added where the advertisement, advertising banner or other content selected to be served to a user
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