| http://www.w3.org/ns/prov#value | - Mulpuru told the audience that she sees retailers generating blogs, forming microcommunities, and joining social networks such as Twitter and Facebook, but admits there are a wide range of driving forces behind retailers' efforts:66 percent say return on social marketing intiatives is unclear.50 percent are pursuing social media because of industry buzz.34 percent report social marketing strategie
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