| http://www.w3.org/ns/prov#value | - But, NBC is trying to figure out a way to keep our attention as those spots go zipping by.According to an article in the New York Times, NBC's research department is trying to convince advertisers viewers are just as engaged while watching fast-forwarded commercials as they are when watching live TV. NBC-commissioned a study by Innerscope to measure biometrics such as heart rate, eye movement and
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