| http://www.w3.org/ns/prov#value | - Building on case studies of world-class... more...Add to my wish listAdd to cartManaging Brand Equityby David A. AakerFree Press 2009; US$ 35.00The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channe
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