| http://www.w3.org/ns/prov#value | - Surely a switch to positive images of people exercising on breakfast cereals and fizzy drinks packaging would be a less burdensome option than further reductions in salt and sugar?Tam Fry, honorary chairman of the anti-obesity campaign the Child Growth Foundation, said that Change4Life is the sort of campaign that needs a lot of funding and a long-term view. ???If we are trying to change behaviour
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