| http://www.w3.org/ns/prov#value | - Manage expectations. ???I do think managing expectations is critical,??? says Patrick Mallet, credibility director at ISEAL Alliance. ???Certi???cation can be an e ective tool to deliver sustainability but it needs to be applied in coordination with other tools like regulation and ???nancial incentives.??? One area where managing expectations is especially important is measurement.
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