| http://www.w3.org/ns/prov#value | - us as to keting, it is imperative that the task of marketing exactly what is meant by the term sports marketing. through sports also be accepted as an integral com- This conceptual paper attempts to address this defi- ponent of the industry.??? ciency via the development of a new framework that is based upon two key dimensions: type of product and events such as high school sports and minor league
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