| http://www.w3.org/ns/prov#value | - Key findings:The report indicates by 2012, the landscape of the industry will change so profoundly that to survive, advertising industry players need to take aggressive steps to innovate in three key areas:- Consumers: making micro-segmentation and personalization paramount in marketing;- Business models: how and where advertising inventory is sold, the structure and forms of partnerships, revenu
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