| http://www.w3.org/ns/prov#value | - If you look at even Amazon, where people were freaked out about the way that recommendations were given based on products they would seen, once they were explained the value proposition of a company using that information, there was transparency on what was being collected and there was some sort of opt-in, [then] more often than not consumers were more than willing to opt-in to these sorts of things.
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