| http://www.w3.org/ns/prov#value | - When future Minnesota Viking Michael Vick (joking, I hope) reared his ugly head, the ASPCA leveraged this event to launch a mobile Animal CSI unit, with tactics including aggressive pre-pitching to the media, a live reveal on ???Today???, mention in email blasts ??? and of course ??? leveraging social media channels such as YouTube.
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