| http://www.w3.org/ns/prov#value | - But, as Ward noted, we live in a reward-based society.The gamification of marketing and training is an indication of how far this trend has come, but equally, the freemium model of distributing content to encourage consumers to buy more has given Blue Dot an inexhaustible supply of free products, as companies such as Amazon and Audible hand them media downloads to be offered as incentives.Wa
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